There is now a large amount of research proving that investing in customer experience pays off. Recent research shows that 80% of customers are likely to recommend a brand or company to friends and ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced that General Motors (GM) has selected Adobe Experience Cloud to ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Adobe (Nasdaq:ADBE) announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and ...

First set of capabilities are now live in Adobe Experience Platform Agent Orchestrator, which enables businesses to build, manage and orchestrate AI agents including Adobe’s Data Insights Agent and ...

Adobe has entered the generative AI arena -- alongside other tech giants -- to significantly enhance its user experiences. The company's latest advancements, particularly through the Adobe Acrobat AI ...

Adobe and Cognizant have expanded their partnership to help enterprises use generative AI for large scale content creation ...

If you think ChatGPT and the other generative AI tools are transformative to communication and understanding, wait until you see what happens when generative AI joins forces with marketing and sales ...

It was a big week for the customer experience market, with two major players in the marketing tool space taking swings to bring the idea to the next level. The pair of moves taken together could move ...